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AFTER YOU
Project type
Retail & F&B Experience Design
Date
2026
Location
Bangkok
The project was approached as a sequence of customer touchpoints, from arrival and ordering to dining, browsing, and product discovery.
CONTEXT
Interior design for After You at Central Chidlom, with a focus on reorganizing the customer experience and introducing a new marketplace zone alongside the existing café offer.
CHALLENGE
The project required balancing multiple functions within a limited retail footprint — café seating, circulation, service flow, product display, and a new marketplace area — while maintaining a cohesive brand experience.
APPROACH
The layout was developed around customer movement and interaction with the space, considering how visitors enter, browse, queue, dine, and discover retail products. The marketplace zone was integrated as an additional touchpoint within the overall journey rather than treated as a separate retail area.
MY ROLE
Led the interior design development, including spatial planning, customer flow, zoning, material and furniture direction, visual presentation, and coordination through implementation.
OUTCOME
A more layered customer experience that expanded the space beyond dining, creating a clearer relationship between the café and marketplace functions while maintaining the identity of the After You brand.
